Andrew Garde, the leader of across-geographic team in a large MNC sits in his Chicago office and dials in for a conference call. On the call is Cheng Yang, the marketing manager in Singapore, and Suwathana, the product manager in Thailand. For the next half an hour, Andrew leads the discussion on how the team can launch a new product across different markets in Asia, including Singapore and Thailand. Andrew is keen to have the launch soon to stay ahead of their competitors.
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